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What Does it Mean to “Play Like a Raven?”

It’s the latest marketing campaign for the 2009 season. The franchise continues to remold itself under the vision of Bischotti, Newsome and Harbaugh for now and the future.


It started years ago with Ozzie Newsome, the team’s general manager and executive vice president, who stated that he looked for players who “Played Like a Raven.”

Head coach John Harbaugh picked up on the phrase last season. “We have players who play like Ravens,” he said often.

And what are some of the characteristics of players who “Play Like a Raven?” Passion, strength, good character, courage, intensity, humility, determination, intelligence and pride to compete at the highest level.

Now the team’s marketing department is extending “Play Like a Raven” to the fans.

This season, Ravens fans will have various points of exposure to the elements that make up the year-long mantra, including applications in game-day programs, schedule cards, in-game video, the media guide, yearbook and merchandise.

The first and most significant introductions to the campaign are the team’s season tickets (artwork attached), which fans have received. Each home ticket features an individual player with a corresponding characteristic that describes what it means to “Play Like a Raven.”

“We are pulling back the curtain and allowing fans access into the team philosophy,” Ravens vice president of marketing Gabrielle Dow stated. “Plus, tying each characteristic to a particular team member for home games marks the first time we’ve showcased individual players on tickets.”

The various publications, merchandise and game-day elements mirror what the Ravens will experience on a daily basis in 2009, including slogans on players’ playbooks and Coach Harbaugh’s weekly messages to the team.

Fans can obtain “Play Like a Raven” merchandise online at the Baltimore Ravens team store, in person at the Official Ravens Team Store at the Sports Legends Museum or on game day in Ravens Team Stores at M&T Bank Stadium.

“You can see that our fans get it. We see it every day at camp,” Harbaugh stated. “They show us they can ‘Play Like a Raven.’ We are impressed by that!”

Download “Play Like A Raven” wallpaper »

Fans can be a part of this year’s campaign as merchandise includes posters, T-shirts and hats. It will be available at the Team stores at M&T Bank Stadium on game day, as well as the Sports Legend Museum. It is also available at the team store online, and at the training camp retail trailer. Fans can also call FMI at (410) 230-8224 & SLM, which will be open 10:00 a.m. – 5:00 p.m. 7 days a week.

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11 Responses to “What Does it Mean to “Play Like a Raven?””

  1. jeff says:

    Play like a Raven or maybe it should be play like a thug in reference to Suggs or play like a cowardly murderer nigger in reference to Ray Lewis. Also add selfish arrogant egotistical narcisist to that too. Fuck the ravens you are the most hated team in ALL of pro sports. It started from Modell then Billicks luck and arrogance then the Ray Lewis “deal” 2006 season stealing games and last year 2 lucky wins in the playoffs better hope the luck holds up

    • Austin says:

      You know you need to go fuck yourself, if you hate the Ravens so much thats fine, just keep to yourself you racist bastard.

    • Mark says:

      You are a racist piece of trash. Why are you even on this website?

    • Andrew says:

      Your a sick pice of garbage and have no life and are a degenerate with no hope and go ravens.

    • ravenmaniac says:

      You Racist piece of garbage,you are one disturbed individual. Please do not ever visit Baltimore,we don’t have the room or tolerance for people with the mindset like yours.Mr Modell is a great man and as for the Ravens being hated,you need to go jump in a lake. RAVENS FOREVER!

  2. No doubt you are a Cleveland fan still upset that the team has only one playoff appearance in nine seasons.

    You can talk trash all you like but keep the racist opinions to yourself.

  3. Tim says:

    LOL @ Jeff. Sorry dude, the Ravens may have their haters, but they are in no way the most hated team in all of sports. Shit, why did I even bother replying to that garbage you called a comment?

  4. Tim says:

    2 lucky wins, huh? That would mean that they were lucky to get by Miami, a team they DOMINATED. 27-9 doesn’t sound like a lucky win to me, chump.

  5. santana says:

    Jeff, since Baltimore is so much thugs how about we beat your ass like a Raven? Ravens play like they’re from Baltimore. I’m born and bread Baltimore. Dude, you watch football, you watch the NFL, we punish teams!!! That defense can get very nasty with the blitz. Same can be said for you, we would punish you!

  6. Edfromparkheights says:

    @Jeff-go crawl back into your basement where your mommy can bring down
    your meals. You are an obvious imbecile and
    I am surprised you have the iq to type the
    racist trash that shows up here

  7. Bo-Dean says:

    Didn’t know that kind of garbage, racist crap could make it past censors. What a loser! Despicable . All teams would love to match Raven Pride-Intensity-Character. Actually Ravens are the team EVERYONE LOVES to Hate.

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