Ravens and Under Armour Announce Business Partnership

The Ravens and Under Armour are already independently strong.

Now imagine how good the Baltimore titans will be together.

The Ravens and Under Armour announced Friday that they’re joining forces in a wide-ranging and groundbreaking 10-year agreement to not only help themselves become industry leaders, but uplift the Baltimore area.

The collaboration includes naming the Ravens’ practice facility in Owings Mills, Md., the “Under Armour Performance Center,” as well as multiple community-focused initiatives.

Under Armour will help the Ravens’ players perform better using their apparel technology. While Nike is the official gameday apparel provider, Under Armour has carte blanche to test its products in the facility.

The Ravens are helping Under Armour bolster its brand at home, and in the NFL.

“We’re twice as strong,” said Under Armour CEO and Founder Kevin Plank.

“I think bringing two brands together that all Baltimoreans are proud of, to get out there and maybe bring a little bit more to the table, I think it will be fun to do,” Ravens Owner Steve Bisciotti said.

There are several interesting parallels between the Ravens, Under Armour and their two Maryland-proud owners – so much so that Bisciotti called the partnership “a no-brainer.”

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